Bringing to life the purpose of a D&I initiative.

 

To create an identity for the Publicis Health Diversity and Inclusion initiative ‘Fuse’ we used a combination of four type styles within each word to represent the diversity of people and how they work together. To really make it stand out we used a bold, vibrant colour palette and made a focus on the type for maximum effect. With these simple but effective elements, the brand is built to be easy to implement and to allow different designers to be experimental.